Made to measure
Guest article: Matt Baldwin, Coast Communications How do you measure PR activity? It’s an age-old question that has bugged the PR industry for as long as anyone can remember. Because […]
Meet Leonard – the AI agent that is changing professional services marketing
Imagine a marketing assistant, always working and always looking at how to best optimise business development opportunities and activity. In this interview, The Professionals meets Leonard, an AI marketing assistant […]
Lost before Hello – The Silent Referrals That Slip Away
Guest article: Mary Cloonan, Marketing Clever When someone hears your name and goes looking, your profile should reflect the trust you have just been given. What they find should build […]
THE AUTUMN RESET: How small shifts create lasting stamina.
Guest article: Ann-Marie Goodbody, Goodbody Wellness Co. It’s September already. Diaries are filling, inboxes overflowing and the new season vigour of Autumn is colliding with client events, conferences, budgets and […]
We all need an editor
Guest article: Matt Baldwin, Coast Professional services firms are prolific creators of content. It has been the bedrock of marketing and business development activity for decades. Content hubs offer a […]
Seven reasons why professional services firms need journalists for editorial support
Guest article: Leonora Walters Professional services firms are knowledge-based industries and known for sharing their insights through technical updates, blogs, white papers and, increasingly, thought leadership reports. Here, Leonora Walters, […]
Client experience doesn’t take a holiday, even if your teams do…
Guest article: Anna Lake, Client Talk: Does your ‘out of office’ leave clients in the cold? By the time you’re reading this article, you’ll either be breathing a sigh of […]
Should you use AI to write press releases?
Guest article: Matt Baldwin, Coast Communications We all know that every press release is important, but some are, well, a little more important than others. A new managing partner will […]
Marketing agency launches ‘The Content Club’ for small law regional firms
Consortium – more than marketing, a specialist professional services marketing agency has launched “The Content Club”, an innovative monthly content service designed specifically for busy small regional UK law firms struggling […]
Law firms plan to spend £2k per lawyer this year on AI – but are still struggling to make it work
Law firms will spend millions on AI this year – the equivalent of £2k per lawyer – but many are still struggling to make it work, new research shows. AI […]