Overwhelmed by AI? How to Eat the Elephant One Bite at a Time
Gues article: Vikki Bentwood, Legal Linchpin Last week, three different colleagues sent me variations on the same ChatGPT update. Each one with a single word: “Thoughts?” I didn’t have thoughts. […]
It’s The Sun Wot Won It
Guest article: Matt Baldwin, Coast Politics has never been more interesting or precarious. In a week where the US president damned the BBC and frenzied speculation around what will undoubtedly […]
Why attending a Legal 500 ‘Meet the editors’ session is worth your time
Guest article: Donata Caira, ELE Legal directory season always feels comfortably far away. Until suddenly it’s not. Good submissions don’t just happen, they’re planned, refined, and delivered on time. When […]
The Building Blocks of a Business Development Culture: Creating a Focused Activity Plan
Guest article: Joanna Gaudoin, ClientWise In many law firms, business development isn’t coordinated. A handful of individuals may be naturally strong at building relationships and generating work, but they often […]
Building thought leaders
Guest article: Matt Baldwin, Coast Professional services firms have been quick to embrace thought leadership, and with great effect. It is a terrific way for a firm to put a […]
AI, Authenticity and the Future of LinkedIn for Professionals
Guest article: Bernard Savage, Size 10½ Boots When I first started helping lawyers, accountants and advisers grow their practices, LinkedIn was little more than a digital CV. Fast forward to […]
The fame game
Gues article: Matt Baldwin, Coast Communications Is your firm or practice a ‘best kept secret’? This is not a badge of honour – it is a serious business problem. Clients […]
Helping lateral hires succeed: The crucial role of marketing and BD
Guest article: Samantha Roberts, The Results Consultancy For many professional services firms, lateral partner recruitment has become a central element of growth strategy. The rationale is clear: attract high-performing individuals […]
Marketing Agency …Gasp! launches ‘no-nonsense’ guide to help professional services firms crack the marketing code
Marketing a law firm is notoriously hard work. Partner-led structures, risk-averse cultures, and time-poor fee earners make it a sector where glossy “big ideas” and off-the-shelf campaigns rarely survive contact […]
UK firms top responsible business index as US firms regress
UK law firms have continued to scale up responsible business activity in the past year, topping an annual index that sees them continue to outperform US counterparts. While scores for […]