Hasta la vista, BD!
What can the 1980s sci-fi classic Terminator tell us about marketing and business development? Guest article: Jack Osbon, Wallace LLP In a world where business development has stopped functioning, stalled, […]
‘Thank you’ goes a long way
Guest article: Matt Baldwin, Coast Every marketing, BD and comms team has been there. A thought leadership campaign successfully lands, a pitch is won, an event is a triumph, press […]
The invisible leader
Guest article: Matt Baldwin, Coast Managing partners hold the most powerful role in professional services firms yet are often the least visible. Their task is unenviable. They are elected by […]
Does your media profile hang on just one or two people?
Guest article: Matt Baldwin, Coast It is not uncommon for professional services firms to find their media profile resting on the shoulders of a small handful of people. It’s easy […]
AI is changing how work gets done. Brand will decide who gets chosen
Guest article: Sholto Lindsay-Smith, Industry I was speaking recently to a client who has moved from leading their firm’s marketing function into developing its operational AI capability. As we talked […]
Is it time to reconsider print?
Guest article: Matt Baldwin, Coast Direct to client communications have long underpinned professional services marketing. A change in employment regulations – write a blog. Speculation on tax policy – an […]
The UK Design Advantage:Why British Creativity Delivers Global Value
Guest article: Richard Silbermann, Brand Remedy When international businesses look for design partners, they face a crowded marketplace. From Silicon Valley’s tech-forward studios to Scandinavia’s minimalist masters, options abound. Yet […]
2026 – a year of communications challenges
Guest article: Matt Baldwin, Coast As we start 2026, the communications environment for professional services firms is more complex, politicised and commercially significant than ever before. We have gazed into […]
Four trends professional services marketers will need to address in 2026
Guest article: Lynda Dupont-Blackshaw Smart marketing professionals looking to gain an early advantage in 2026 would do well to consider the following emerging trends, says Lynda Dupont-Blackshaw, the former Global CMO […]
What’s in store for professional services marketers in 2026
Professional services marketers have made huge contributions to their firms in 2025, and have never been more important to the success of today’s law, accounting and consulting firms. AI has […]