Does your media profile hang on just one or two people?
Guest article: Matt Baldwin, Coast It is not uncommon for professional services firms to find their media profile resting on the shoulders of a small handful of people. It’s easy […]
AI is changing how work gets done. Brand will decide who gets chosen
Guest article: Sholto Lindsay-Smith, Industry I was speaking recently to a client who has moved from leading their firm’s marketing function into developing its operational AI capability. As we talked […]
Is it time to reconsider print?
Guest article: Matt Baldwin, Coast Direct to client communications have long underpinned professional services marketing. A change in employment regulations – write a blog. Speculation on tax policy – an […]
The UK Design Advantage:Why British Creativity Delivers Global Value
Guest article: Richard Silbermann, Brand Remedy When international businesses look for design partners, they face a crowded marketplace. From Silicon Valley’s tech-forward studios to Scandinavia’s minimalist masters, options abound. Yet […]
2026 – a year of communications challenges
Guest article: Matt Baldwin, Coast As we start 2026, the communications environment for professional services firms is more complex, politicised and commercially significant than ever before. We have gazed into […]
Four trends professional services marketers will need to address in 2026
Guest article: Lynda Dupont-Blackshaw Smart marketing professionals looking to gain an early advantage in 2026 would do well to consider the following emerging trends, says Lynda Dupont-Blackshaw, the former Global CMO […]
What’s in store for professional services marketers in 2026
Professional services marketers have made huge contributions to their firms in 2025, and have never been more important to the success of today’s law, accounting and consulting firms. AI has […]
Client seminars: Time for the personal approach
Guest article: Andrew White The world of client seminars is changing. I’m not referring to the well-recognised shift from face-to-face to virtual seminars. What I’m thinking of is the steady […]
Spot the difference
Guest article: Matt Baldwin, Coast Last week, the creative mastermind at Jaguar Land Rover, Gerry McGovern, was given the shove. It was a crashing end to what has been a […]
Totum transitions to Employee Ownership Trust
The professional services recruiter Totum Partners has transitioned to an Employee Ownership Trust EOT) – securing its future and strengthening service to clients. The recruitment agency – which specialises in […]