Orchestrated silence – PR and leadership succession
Guest article: Matt Baldwin, Coast Communications A change in leadership is on the cards (again). Unlike most professional services firms where managing partners are elected, this looks more like a coronation than […]
Lost in translation
Guest article: Matt Baldwin, Coast Communications Legal Tech Talk is a beast. Hundreds of tech vendors scrabbling for the attention of law firms and GCs across a dozen or more […]
Show and tell
Guest article: Matt Baldwin, Coast There are three sides to a story: my side, your side and the truth. It can be hard to tell one from the other. Journalists […]
Who’s the audience?
Guest article: Matt Baldwin, Coast Press releases are the staple for PR and communications teams. New appointments – press release. Deals – press release. Mergers or investment – press release. […]
Why smaller events deliver bigger PR value
Guest article: Matt Baldwin, Coast Communications Events have long been the bedrock of marketing and business development – and for good reason. They build relationships and spark new conversations. There […]
Who’s marketing marketing?
Guest article: Matt Baldwin, Coast There is a saying that you should never judge a builder by the state of their own home. They are, so we are led to believe, too […]
The press release is dead. Long live the press release.
Guest article: Matt Baldwin, Coast A recurring PR theme is the demise of the press release. Every couple of years, media and PR commentators will boldly claim the press release […]
Authenticity matters
Guest article: Matt Baldwin, Coast PR and communications teams have spent years refining tone, language and style to carefully control corporate messaging. Clear, purposeful writing is expected – and so […]
The growth equation for professional firms: AI + EI = ROI
Guest article: Caitlin Roxburgh, The BD Consultancy For marketing and business development (BD) teams in professional firms, the question is not whether to use artificial intelligence (AI), it is how […]
Are you listening?
Guest article: Matt Baldwin, Coast How often do PR and comms teams get involved in their firm’s client listening programmes? It seems – at least according to our very unscientific […]