Show and tell
Guest article: Matt Baldwin, Coast There are three sides to a story: my side, your side and the truth. It can be hard to tell one from the other. Journalists […]
Who’s the audience?
Guest article: Matt Baldwin, Coast Press releases are the staple for PR and communications teams. New appointments – press release. Deals – press release. Mergers or investment – press release. […]
Why smaller events deliver bigger PR value
Guest article: Matt Baldwin, Coast Communications Events have long been the bedrock of marketing and business development – and for good reason. They build relationships and spark new conversations. There […]
Who’s marketing marketing?
Guest article: Matt Baldwin, Coast There is a saying that you should never judge a builder by the state of their own home. They are, so we are led to believe, too […]
The press release is dead. Long live the press release.
Guest article: Matt Baldwin, Coast A recurring PR theme is the demise of the press release. Every couple of years, media and PR commentators will boldly claim the press release […]
Authenticity matters
Guest article: Matt Baldwin, Coast PR and communications teams have spent years refining tone, language and style to carefully control corporate messaging. Clear, purposeful writing is expected – and so […]
The growth equation for professional firms: AI + EI = ROI
Guest article: Caitlin Roxburgh, The BD Consultancy For marketing and business development (BD) teams in professional firms, the question is not whether to use artificial intelligence (AI), it is how […]
Are you listening?
Guest article: Matt Baldwin, Coast How often do PR and comms teams get involved in their firm’s client listening programmes? It seems – at least according to our very unscientific […]
Whitehead Monckton launches podcast
As part of its mission to change the way people see lawyers, Whitehead Monckton, one of Kent’s largest law firms, launches its revamped legal podcast, HeadNotes. Each episode will break […]
Media relations and challenging teams
Guest article: Matt Baldwin, Coast There is a challenge facing PR and comms teams in professional services firms. Some practice areas always seem to be the media’s best friends, and some are, […]