The growth equation for professional firms: AI + EI = ROI
Guest article: Caitlin Roxburgh, The BD Consultancy For marketing and business development (BD) teams in professional firms, the question is not whether to use artificial intelligence (AI), it is how […]
Are you listening?
Guest article: Matt Baldwin, Coast How often do PR and comms teams get involved in their firm’s client listening programmes? It seems – at least according to our very unscientific […]
Whitehead Monckton launches podcast
As part of its mission to change the way people see lawyers, Whitehead Monckton, one of Kent’s largest law firms, launches its revamped legal podcast, HeadNotes. Each episode will break […]
Media relations and challenging teams
Guest article: Matt Baldwin, Coast There is a challenge facing PR and comms teams in professional services firms. Some practice areas always seem to be the media’s best friends, and some are, […]
Hasta la vista, BD!
What can the 1980s sci-fi classic Terminator tell us about marketing and business development? Guest article: Jack Osbon, Wallace LLP In a world where business development has stopped functioning, stalled, […]
‘Thank you’ goes a long way
Guest article: Matt Baldwin, Coast Every marketing, BD and comms team has been there. A thought leadership campaign successfully lands, a pitch is won, an event is a triumph, press […]
The invisible leader
Guest article: Matt Baldwin, Coast Managing partners hold the most powerful role in professional services firms yet are often the least visible. Their task is unenviable. They are elected by […]
Does your media profile hang on just one or two people?
Guest article: Matt Baldwin, Coast It is not uncommon for professional services firms to find their media profile resting on the shoulders of a small handful of people. It’s easy […]
AI is changing how work gets done. Brand will decide who gets chosen
Guest article: Sholto Lindsay-Smith, Industry I was speaking recently to a client who has moved from leading their firm’s marketing function into developing its operational AI capability. As we talked […]
Is it time to reconsider print?
Guest article: Matt Baldwin, Coast Direct to client communications have long underpinned professional services marketing. A change in employment regulations – write a blog. Speculation on tax policy – an […]