We all need an editor
Guest article: Matt Baldwin, Coast Professional services firms are prolific creators of content. It has been the bedrock of marketing and business development activity for decades. Content hubs offer a […]
Seven reasons why professional services firms need journalists for editorial support
Guest article: Leonora Walters Professional services firms are knowledge-based industries and known for sharing their insights through technical updates, blogs, white papers and, increasingly, thought leadership reports. Here, Leonora Walters, […]
Client experience doesn’t take a holiday, even if your teams do…
Guest article: Anna Lake, Client Talk: Does your ‘out of office’ leave clients in the cold? By the time you’re reading this article, you’ll either be breathing a sigh of […]
Should you use AI to write press releases?
Guest article: Matt Baldwin, Coast Communications We all know that every press release is important, but some are, well, a little more important than others. A new managing partner will […]
Marketing agency launches ‘The Content Club’ for small law regional firms
Consortium – more than marketing, a specialist professional services marketing agency has launched “The Content Club”, an innovative monthly content service designed specifically for busy small regional UK law firms struggling […]
Law firms plan to spend £2k per lawyer this year on AI – but are still struggling to make it work
Law firms will spend millions on AI this year – the equivalent of £2k per lawyer – but many are still struggling to make it work, new research shows. AI […]
DOES THREADS HAVE BETTER NUMBERS THAN X/TWITTER?
Guest article: Dario Betti, CEO, Mobile Ecosystem Forum Threads, Meta’s version of microblogging, launched on 5 July 2023 and made an immediate global impact. Within just five days, Threads surpassed […]
Meet the lawyers changing how General Counsel show up on LinkedIn
The results of the Q2 General Counsel LinkedInfluencer Report have been released – spotlighting the most impactful in-house legal voices on LinkedIn. Spearheaded by legal marketing specialists TBD Marketing and […]
The High Cost of Broken Proposal Generation: Why Law Firms Are Losing Work
Guest article: Jason Noble, Chief of Product, ikaun Clients now demand faster, more tailored responses. Seventy percent of corporate legal departments expect proposals to be customised and timely – a […]
The Consultants Club exclusive: (Im)Perfect pricing
The Consultants Club on Thursday 17 July held a members-only roundtable discussion on pricing strategies. With participants including seasoned consultants with decades of experience and those just starting on their […]