Should you use AI to write press releases?
Guest article: Matt Baldwin, Coast Communications We all know that every press release is important, but some are, well, a little more important than others. A new managing partner will […]
Marketing agency launches ‘The Content Club’ for small law regional firms
Consortium – more than marketing, a specialist professional services marketing agency has launched “The Content Club”, an innovative monthly content service designed specifically for busy small regional UK law firms struggling […]
Law firms plan to spend £2k per lawyer this year on AI – but are still struggling to make it work
Law firms will spend millions on AI this year – the equivalent of £2k per lawyer – but many are still struggling to make it work, new research shows. AI […]
DOES THREADS HAVE BETTER NUMBERS THAN X/TWITTER?
Guest article: Dario Betti, CEO, Mobile Ecosystem Forum Threads, Meta’s version of microblogging, launched on 5 July 2023 and made an immediate global impact. Within just five days, Threads surpassed […]
Meet the lawyers changing how General Counsel show up on LinkedIn
The results of the Q2 General Counsel LinkedInfluencer Report have been released – spotlighting the most impactful in-house legal voices on LinkedIn. Spearheaded by legal marketing specialists TBD Marketing and […]
The High Cost of Broken Proposal Generation: Why Law Firms Are Losing Work
Guest article: Jason Noble, Chief of Product, ikaun Clients now demand faster, more tailored responses. Seventy percent of corporate legal departments expect proposals to be customised and timely – a […]
The Consultants Club exclusive: (Im)Perfect pricing
The Consultants Club on Thursday 17 July held a members-only roundtable discussion on pricing strategies. With participants including seasoned consultants with decades of experience and those just starting on their […]
Reshaping professional services – what happens when private equity meets partnership?
Guest article: Mary Cloonan, Marketing Clever Private equity is becoming a common feature in the professional services sector. It is impacting accountancy, legal and advisory firms across the UK, Ireland […]
The problem with cross-selling
Law firms are losing out on millions of pounds in missed opportunities to cross-sell services according to research by Passle, the AI-powered thought leadership platform for professional services. Chief marketing […]
‘Wired but tired’: the hidden cost of always being ‘on’ in BD and marketing
Guest article: Ann-Marie Goodbody, Goodbody Wellness Co It’s not even 9am. You’re on your third coffee, your inbox is heaving, and your to-do list already feels out of control. Mentally, […]